African American Finance Guru Equips Entrepreneurs to Survive and Thrive in the New Normal

Winston Salem, NC — Financial consultant and businessman, Linsey Mills, has launched a new book to equip entrepreneurs with the skills to build a sustainable business in a shrinking economy. In the book, Your Business Venture: The Prep, The Pitch, The Funding, Mills shares the three major pillars that are needed to master, ideate, create, develop, pitch, launch, and grow a profitable and sustainable business. All of this is powered by one great idea and the passion and confidence that it can work.

Mills describes The Prep as preparing the mind to identify or attract ideas that have the potential to be a successful business. The Pitch is how effectively the entrepreneur presents his idea to potential partners, funders, and investors; The Funding is exploring the types of available funding and what funding works best for the business.

A successful entrepreneur himself, Mills challenges entrepreneurs to think outside the box. He underscores the importance of knowing the product and target market, delivering the perfect pitch, and building a solid team. The author shows his reader not only how to launch a successful grand opening but also how to avoid the grand closing.

Statistics indicate that the Coronavirus pandemic has forced over 100,000 businesses to permanently close their doors. And while many may view this time as the worst time to start a business, Mills encourages entrepreneurs to go for it, pointing out that successful businesses such as Uber were started during a recession.

When asked about his motivation for writing the book, Mills explained: “I wanted to encourage people to identify problems and provide viable solutions to solve our business, societal, economic, and philanthropic concerns. By training current and future innovators, I hope to increase the potential of people to move into action and find the solutions that will make real differences in our lives.”

Your Business Venture is expertly written and is filled with a goldmine of advice and strategies to succeed in the new economy. It is a dynamic resource for new entrepreneurs who want to minimize their risk of loss, and for existing entrepreneurs who want to improve their process and profitability. The book is available for purchase on Amazon in Kindle and paperback formats. For further information or to purchase a copy of the book, visit: https://amzn.to/32KvP6o

Also, learn more about Mills’ consulting and strategy firm, Callinz Group, at Callinz.com

For press inquiries, contact Michelle Serrano at info@callinz.com