Nationwide — Lisa Catalano, a 42-year-old woman from the Bay Area, California, launched a bold campaign to find her future husband by putting up billboards along Highway 101. The ads direct people to her website, MarryLisa.com, where potential partners can learn more about her and apply to date her.
According to KTVU, Catalano’s billboards are placed between Santa Clara and South San Francisco. Each shows her smiling photo with the simple message “MarryLisa.com.” On her site, she shares personal details, her relationship goals, and a short application form. She encourages potential suitors to read about her first, stressing that compatibility matters more than just appearances.
Her profile highlights her background and interests. She describes herself as active, creative, and humorous. She enjoys cats, wine, and baseball, and avoids smoking, drugs, and heavy partying. She makes her intentions clear: she wants marriage and children within two to three years.
Catalano also outlined her ideal partner. She is looking for a college-educated man with a healthy lifestyle, no criminal record, and liberal political views. She prefers someone between 35 and 45, ideally never married and without kids, though she says she is flexible on these points.
The application process is simple. It asks for basic information, multiple-choice answers, and four recent photos. Friends and relatives can also submit applications on behalf of someone they think would be a good match.
Catalano’s decision to try this approach stems from her personal experiences. She was once engaged, but her fiancé died of illness in 2023. A later relationship ended when her partner did not want to commit to the same future. Hoping to build a family, she turned to a more unconventional method.
Frustrated with dating apps, she built her own website and used her business background to promote it, calling it an “investment in her future.” She placed a dozen digital billboards, later reducing them to high-visibility spots, and even placed ads on San Francisco taxi toppers.
Though she has not disclosed the total cost, running billboards in the Bay Area can cost thousands of dollars per month. Catalano is self-funding the campaign and plans to continue until she meets someone and enters a committed relationship.
For now, commuters in the Bay Area continue to see her message as she pursues her goal. Catalano says she is ready to find love, settle down, and begin the next chapter of her life.