Nationwide — A severe relaxer burn that once left Shawna Moses in pain has now become the catalyst for a thriving natural hair care brand. As a medical laboratory scientist and the founder of Kinky Tresses, she turned her personal hair trauma into purpose by developing a line of natural, science-backed formulations designed specifically for textured and curly hair. What began as a painful injury has now become the foundation of a brand created to help women embrace their curls safely and confidently.
“Even with my scientific background, I grew up hearing the same message many Black women hear: that straight hair is the standard, and our curls need to be controlled or ‘fixed,’” said Shawna Moses, founder of Kinky Tresses. “I knew the risks of relaxers, but I also knew the pressure to fit in. It wasn’t until that burn that I realized what I was sacrificing—not just my hair health, but a part of myself.”
Determined to find a healthier alternative, Moses leveraged her scientific training to formulate products that nourish textured hair rather than damage it.
Today, Kinky Tresses offers a full line of natural, moisture-rich products, including moisturizing shampoos and conditioners, stylers, and the brand’s best-selling Coconut Mango Hair Butter, celebrated for its ability to deeply hydrate and instantly soften even the driest curls.
Each product is handcrafted with clean, science-backed ingredients and specifically designed to strengthen hair, improve manageability, and reduce shedding—all without harsh chemicals.
“For so long, we were told our natural hair wasn’t professional or presentable,” Moses added. “But our curls were never the problem. The problem was the lack of products made with us in mind. Kinky Tresses exists to change that—to show women that our natural texture is beautiful, powerful, and absolutely worth protecting.”
Customers across the country now credit Kinky Tresses with helping them grow softer, stronger curls and regain confidence in their natural hair. With the continued rise of the natural hair movement, Kinky Tresses is poised to support even more women seeking safer, more effective curl care.
About
Kinky Tresses, founded by medical laboratory scientist Shawna Moses, is a natural hair care brand formulated with science-backed, clean ingredients. The collection includes shampoos, conditioners, oils, and styling products designed to deeply moisturize, strengthen, and enhance textured hair. Proudly Black-owned, Kinky Tresses is dedicated to empowering women to embrace their natural beauty without compromise.
Learn more at KinkyTresses.com
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For press inquiries, send an email to contact@kinkytresses.com