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Monday, February 23, 2015

BlackDoctor.org Unveils ‘Ticket to Health’ Event at 2015 Annual CIAA Basketball Tournament Fan Fest

— Astellas sponsors health education and awareness program at the nation’s oldest African-American athletic conference event —

CIAA Basketball Tournament

Chicago, IL — BlackDoctor.org (BDO), the leading online health destination for African Americans, today announced that Astellas Pharma US, Inc. will be the exclusive health sponsor for its interactive health exhibit at the Central Intercollegiate Athletic Association Basketball Tournament (CIAA) community Fan Fest in Charlotte, N.C., Feb. 26-28.

“We are excited that Astellas will be an exclusive health sponsor of our ‘Ticket to Health’ booth exhibit, said BlackDoctor.org CEO Reggie Ware. “We thank Astellas for their support to bring this informative experience to Fan Fest this year.”

CIAA attendees and the Charlotte community are invited to come out and experience the exhibit. At the “Ticket to Health” booth provided by BlackDoctor.org, visitors will get a “ticket” enabling them to engage in a series of educational activities designed to help African Americans develop a ‘game plan’ for better health and wellness.

“This years’ experience will be a ‘game changer’,” said Ware. “Participants can learn about important health information, such as blood pressure, cholesterol, and prostate cancer screenings, information consumers should know to prepare for doctor visits, and a checklist for health screenings. Together, this helps participants to develop a personal ‘game plan’ to better health and wellness.”

Fan Fest visitors may also participate in free health screenings and risk assessments provided by certified professionals on-site.

To encourage good health, visitors can sign up for the BDO newsletter, make a health pledge, or share an experience on BDO’S immensely popular social media platform, as well as enter daily raffles for tickets to tournament events.

“Astellas is pleased to support BlackDoctor.org, and the CIAA Fan Fest, which both have long and established histories of success providing health education to the African American community,” said Pamela Buford, Astellas US LLC director of Business Communications & Advocacy.

“A first step to better health is to recognize the risks of developing certain conditions so you can either take preventative measures or seek treatment,” said Buford. “The CIAA Fan Fest will help increase that awareness and hopefully enable people to better understand their current health status.”

There will be media and on-site promotions at the booth and during tournament week.

Fan Fest and the health pavilion are free to the public and open Thursday, Feb. 26.

To join a conversation about the BDO booth or Fan Fest health activities, follow hashtag #Ticket2Health on Twitter, and www.Facebook.com/BlackDoctor.org. For more information, visit www.BlackDoctor.org or follow @Astellas.US


About CIAA
Established in 1912, The CIAA is the nation’s oldest African American athletic conference, with more than 38,000 students representing all 50 states. The annual tournament is the largest HBCU basketball tournament/Fan Fest event in the nation, and second largest tournament/Fan Experience in the entire NCAA, trailing only the Final Four Bracket Town. With more than 250,000 annual attendees, it’s one of the largest African American lifestyle/education events in the U.S. In addition to the community activities and health fairs, more than $1 million is raised for scholarships each year, and education and empowerment events are held throughout the week-long event. For more CIAA Tournament information, click here.

About BlackDoctor.org
BlackDoctor.org (BDO) is the world’s most comprehensive online health resource for black consumers. With a monthly total audience reach of 15 million, BDO is the leading producer of targeted, culturally and clinically accurate health and editorial content and African Americans. BDO’s users appreciate receiving health information in an environment they trust and in a language and context they understand. BDO also boasts the largest online database of black physicians and dentists as part of its free doctor search tool, and a medical expert panel including many of the most respected and accomplished experts in their field. Learn more about BlackDoctor.org at www.BlackDoctor.org and follow us on Twitter @BlackDoctor, and Facebook at facebook.com/BlackDoctor.org.

About Astellas
Astellas Pharma US, Inc., located in Northbrook, Ill., is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. Astellas is committed to bringing effective solutions to patients and customers, but also by the importance we place on the impact we can make within the communities where we work and live. For more information on Astellas, please visit our website at www.astellas.us. You can also follow us on Twitter at @AstellasUS.

Prenita Hudson
312-222-1205 office
312-222-1290 fax