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Monday, August 6, 2018

Creator of Unique Black Hair Care Product Wins Major Distribution Deal With Sally Beauty to End Natural Hair Woes

The PuffCuff Hair Clamp for curly and kinky hair textures is the recipient of the Sally Beauty President’s Innovation Award

Ceata Lash, creator of The PuffCuff

Ceata Lash, creator of The PuffCuff

Marietta, GA — Congratulations are in order for PuffCuff inventor Ceata Lash who is the recipient of the Sally Beauty President’s Innovation Award. As a part of Sally Beauty’s new Cultivate program, this award is aligned with Sally Beauty’s new business accelerator initiative to help women beauty entrepreneurs grow their businesses. This mission falls in line with the company’s overall strategic initiative to have every customer feel confident in her ability to care for their own hair. Key members of Sally Beauty’s executive leadership team chose Ceata for her creation of the ingenious PuffCuff, the only clamp for thick, curly or textured hair on the market that has curly heads everywhere ditching elastic hair bands. The Sally Beauty President’s Innovation Award is reserved for one company that will receive a fast track direct to in­-store distribution.

The announcement speaks volumes to the necessity of specially designed accessories catering to the curly hair market. It also affirms the PuffCuff’s quality and innovative design. PuffCuff is an easy-to-use, simple hair clamp that creates a variety of stylish updos, buns and ponytail styles for naturally curly and kinky hair. Unlike elastic bands, the PuffCuff styles hair without breaking, snagging, ripping hair out, or causing a headache. The PuffCuff’s unique, newly-patented circular design locks into the texture or curl of the hair with its gentle, plastic teeth, never pulling or putting stress on the hair, like most other hair accessories. Offering four sizes to choose from, this unisex tool meets the needs of a multicultural society that desires healthier styling options.

With growing rave reviews for its gentle, durable plastic, and easy-to-use design that supports hair growth, it’s no wonder that PuffCuff caught Sally Beauty’s eye. As the recipient of the Sally Beauty President’s Innovation Award, PuffCuff will receive the in-store and online fast-track distribution of their products, plus, press and marketing support. The program aims to help PuffCuff dramatically accelerate their sales as well as their manufacturing and distribution capabilities.

“My gratitude toward Sally Beauty for this amazing acknowledgment and opportunity to expand my business is beyond anything that I can express. I’m both honored and humbled,” says Ceata Lash, founder of the PuffCuff. “I remember the days of going to work with my hair cinched up into a puff by a shoestring, causing havoc around my edges and giving me horrendous tension headaches. Desperately in need of a solution, I couldn’t find anything that could hold the volume of my thick, curly textured hair without causing damage, breaking or resulting in taking 2 high powered painkillers by the end of the day! After much research, planning, and prayer my idea to create the PuffCuff came to fruition. The journey hasn’t been easy but it has been so well worth it! I now look forward to embarking on my new journey with Sally Beauty!”

Sally Beauty isn’t the only one captivated by the accessory’s usefulness. The biggest product breakthrough for curly, kinky and wavy hair everywhere, the PuffCuff, has been named one of the top “10 Gifts for Black Women with Natural Hair” in an article by the Atlanta Journal-Constitution and listed as one of “7 Hair Hacks That Will Make Your Life So Much Easier This Summer,” by Marie Claire. It has also been featured in Allure, Kontrol Magazine, Global Cosmetics Industry Magazine, The Glow Up, Black Enterprise and NaturallyCurly.com to name a few media outlets. PuffCuff is gaining major traction as one of the beauty world’s must-have hair accessories.

“We are excited to award PuffCuff with the Sally Beauty President’s Innovation Award, and we look forward to continuing to delight our customers who are looking for unique hair tools like the PuffCuff in our stores,” says Jamira Johnson, VP of Digital and Innovation at Sally Beauty.

To learn more about The PuffCuff and future expansion through the Sally Beauty Cultivate program, visit www.ThePuffCuff.com. To learn more Sally Beauty Cultivate program and some of the other participants, visit www.sallybeauty.com/cultivate.


About The PuffCuff®:
PuffCuff® LLC was launched in August of 2013 by founder, Ceata E. Lash. While transitioning to natural hair, Ceata created the original PuffCuff® out of the need for a product to style hair in a puff without the breakage or pain usually associated with using rubber or elastic bands that tug and rip hair each time they’re worn and removed. It’s the only clamp for thick, curly hair on the market! PuffCuff® is made with a durable high impact-resistant plastic and designed with a contoured fit. PuffCuff®’s wide mouth is specially crafted to accommodate thick hair without cinching tightly while maintaining comfort. The short teeth and hook closure allow it to stay securely in place. This unisex hair clamp will not cause hair breakage or damage, and it works with all types of thick hair – including dread locs, twists and braids. To learn more, visit www.thePuffCuff.com and follow on Instagram @thePuffCuff.


About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,175 stores, including approximately 182 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Peru, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair, skin, and nails through professional lines such as OPI®, China Glaze®, Wella®, Clairol®, Conair® and Hot Shot Tools®, as well as an extensive selection of proprietary merchandise. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Aquage®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit www.sallybeautyholdings.com.


Eugene Salas
678-884-4008 ext. 702