Greensboro, NC — Carl and Tara Darnley, founders of Darlyng & Co., a lifestyle tech-enabled kids brand, have launched the first Black-owned gift registry for children. Parents can now go online to create a gift registry with over 100 Black-owned invented and designed products. The products range from everyday essentials such as skin care, oral care, hair care, toys, and more.
Darlyng & Co. has been an innovative brand from the very start. It was nominated as the small family business of the year in 2018 by Black Enterprise, and continues to earn national recognition for its amazing products that have been featured on the Steve Harvey Show, Forbes, Pregnancy and Newborn Magazine, and Essence. The company was also a What to Expect “Best Soother” Finalist, a 2020 Tory Burch Fellow, a Target Baby Accelerator Graduate, and even won a business grant from Beyonce this year!
Virtual baby showers have become the new norm, and this allows for parents to curate their baby must-haves all in one place while supporting a Black-owned business and allowing their loved ones to easily shop safely from the convenience of their home and not miss out on the experience. Simple as ABC, just create your registry and share your private link with friends and family. They will be able to shop from the list you created, and the company will deliver your gifts beautifully wrapped and even include a handwritten note if requested. Whether you are expecting your new bundle of joy, celebrating your little Darlyng‘s first birthday and even your kid’s holiday list can all now be created on the registry!
When asked what this means for the brand, Tara, who is CEO of the company, said, “This idea was inspired with the increased support we’ve received in recent months from customers now wanting to support Black-owned businesses and seeing our Darlyng parents not being able to have their regular baby showers or received support during this time from loved ones. We are making it easier for them to not only shop black but have their families and friends able to safely still shop for them. Though there are tons of larger registries, what makes us different is our curation of diverse and unique products made by Black founders and even our corporate partners like Chase Bank are now supporting our initiative by partnering with us to gift their expecting clients.”
About
Darlyng & Co. was founded in 2014 with their first invention the Yummy Mitt Teething Mitten, which was inspired by the founders Carl & Tara Darnley then teething 2-month old daughter. Their product selection has grown to over 100 items including skincare, oral care, hair care, diaper bags, sippy cups, suction bowls, affirmation cards, apparel, and more. Products range in price from $3.99 to $99 making it affordable for parents to shop for unique items.
Continuing their commitment to giving back to the community and supporting other small businesses, you can expect to shop even more Black-owned kids brands on their gift registry in January 2021 as they prepare to partner with other brands in the juvenile space while also employing more people in their community.
Created to ensure that parents have access to non-toxic, eco-friendly, safe, and innovative products – all easily accessible on their website and the company also guarantees that orders will be shipped in 24 hours. To learn more about Darlyng & Co. and/or to create your own registry, visit their website at DarlyngandCo.com
For press inquiries, contact 929-376-8584 or info@darlyngandco.com