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Thursday, April 16, 2015

The Denver Urban Spectrum Newspaper Celebrates 28th Anniversary With Launch of New Mobile App

— Community Newspaper in Denver, Colorado Launches New App About People of Color —

Denver Urban Spectrum

Denver, CO — “There’s an app for that” is now more than just a popular catch phrase for fans of Denver’s oldest and largest Black publication. The Denver Urban Spectrum (DUS) is celebrating its 28th anniversary this month, fully embracing its’ nearly three decades long commitment to covering communities of color in Colorado and beyond with the launch of a custom-designed mobile application created by an African American-owned technology company.

Founder, longtime publisher and community ambassador Rosalind “Bee” Harris insists the app will help bring the publication she started with a clear vision nearly 30 years ago as a platform for ‘spreading the news about people of color’ to smartphones or tablets whenever and wherever its loyal audience needs it to be. “We want our readers to know they can read us wherever they are – on their iPhone, their Android wherever,” she says. “A lot of people are going mobile now everybody may not be on our website, so this allows us to be wherever you are.”

The direct link to download the DUS app for iPhone/iPad users is https://itunes.apple.com/us/app/denver-urban-spectrum/id973306100?ls=1&mt=8 and the direct link for Android users is https://play.google.com/store/apps/details?id=com.app_denverus.layout.

In addition to the news and feature stories that readers have come to expect each month, she says, “this is going to provide an opportunity for our audience to connect with those businesses that advertise with us and stay connected to community events and allow them to read about local, national and international news. Even if you’re a fan of the website, now you can take it to another level and go mobile!”

The DUS app, available at no cost from the app store, was created by the CEOs of Total Reach Technology and Wireless 1, college buddies Robert Ferguson, a nationally acclaimed fitness guru based out of Los Angeles and his Indiana University classmate Simon Bray, of Indiana. The company recently designed apps for R&B singer Toni Braxton and rap group Wu Tang Clan. “It’s a win-win situation; now readers can follow DUS and easily share articles with others,” explains Ferguson. “You can read the entire magazine – zoom in and zoom out. You can subscribe to and receive the Spectrum’s newsletter and learn about events happening around town.”

The app features news and feature stories, a community calendar of events and a photo gallery, all easy to read and accessible on mobile devices. “So you can be in the barber’s chair getting a haircut and reading the Spectrum at the same time,” adds Ferguson. “We’re so proud of Bee for staying up with the times. Not having an app in 2015 is like a company not having a website in 2000!”

Award-winning Denver journalist Chandra Thomas Whitfield serves as guest managing editor for the anniversary issue that, along with a cover story on the app, also features a story about an African-American owned eatery expanding dining options in Northeast Denver, a preview of the upcoming elections, an interview with a star of the acclaimed Motown – The Musical show and a review of musical legend Stevie Wonder’s Pepsi Center show.
Since 1987, The Denver Urban Spectrum has been “spreading the news about people of color” as Denver’s largest and oldest African-American newspaper. Its work has been honored by the Colorado Association of Black Journalists along with support from countless other community and civic organizations.

For more information, call 303-292-6446, email publisher@urbanspectrum.net or visit www.denverurbanspectrum.com

Denver Urban Spectrum