(left to right) Earl B. Hunter, Jr, founder of Black Folks Camp Too; and Oliver “Buddy” Pough, SC State University Head Football Coach
Columbia, SC — SC State University Head Football Coach Oliver “Buddy” Pough hosted a Tailgate Tour of South Carolina state parks in mid-October to launch a marketing initiative designed to draw more African Americans to the great outdoors. The collaboration between the South Carolina Department of Parks, Recreation & Tourism and the marketing company Black Folks Camp Too, will share resources to speak specifically to this audience about enjoying state parks.
Pough went camping for the first time at a state park, hosted campfire conversations, did some fishing, hiking, bike riding, and paddle boating at Table Rock and Sesquicentennial state parks.
A long-term goal of the South Carolina State Park Service has been to broaden its appeal to make sure the diverse visitation at state parks – especially for pursuits like camping and hiking — mirrors the population.
“State parks were entrusted to us by the people of South Carolina,” said SCPRT Director, Duane Parrish. “With the help and influence of Coach Pough and Black Folks Camp Too, we can remind South Carolinians that these treasures, and the invigorating recreational opportunities they provide, are here for everyone to explore.”
Under the agreement, Black Folks Camp Too and the Park Service will collaborate to promote state parks camping and outdoor recreation on a platform that speaks specifically to African Americans. Among several benefits, State Parks in South Carolina will be the only campgrounds promoted in the “state parks” category on Black Folks Camp Too’s website for the remainder of the calendar year. State Park campgrounds also will be featured on the website’s interactive resource map. SCPRT will have opportunities to capture images from the Tailgate Tour for future marketing programs. And the Park Service will be listed as an official partner of Black Folks Camp Too with links to the website at SouthCarolinaParks.com.
“As a youngster, I visited Sesquicentennial State Park many times yet I never knew camping there was an option,” said Black Folks Camp Too founder, Earl B. Hunter, Jr. “Columbia, SC, is my hometown, so it certainly feels good to help remove fear, add knowledge and invite ALL folks to gather around the campfire! The campfire in our logo is the portal to AMAZING conversations, your race, age or gender does not matter. We ALL have something to say!”
About South Carolina State Parks
The South Carolina State Park Service manages and protects more than 80,000 acres of natural, cultural and recreational resources, which range from deep mountain wilderness and old-growth forests to plantation homes, battlefields, waterfronts, and wetlands. The state park system includes 47 operational parks and six historic properties. The system also includes more than 1,500 separate buildings, 155 cabins, 80 motel rooms, 3,000 campsites, two 18-hole golf courses, two saltwater fishing piers, 42 ponds, 156 miles of paved roads, and more than 300 miles of hiking and riding trails.
About Black Folks Camp Too
Black Folks Camp Too was founded in 2019 by Earl B. Hunter, Jr. Before founding Black Folks Camp Too, Earl was an experienced business leader across multiple industries and a leading sales executive in the RV Industry where he grew the business from $1 million to $17.5 million in sales in 4 years. In 2015, Earl embarked on a road trip around North America with his 7-year old son, Dillon. Along their three-month journey they explored the highlights of the continental US and Canada and visited 49 campgrounds! The journey was as eye-opening as it was adventurous—they saw only one other Black family during the entire trip. That disparity and the desire to share the camping experience and outdoor lifestyle with other Black Folks drove Earl to found Black Folks Camp Too and drive its mission of removing fears, adding knowledge and inviting Black Folks to camp with any and everybody. Learn more at BlackFolksCampToo.com. Follow them on Facebook and Instagram.
For more information, contact Craig McAnsh at craig@blackfolkscamptoo.com or Dawn Dawson-House at ddawson@scprt.com or 803-467-0202.