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Wednesday, February 7, 2018

Hope Credit Union Promotes Financial Literacy to Underserved Markets Through an Innovative Social Media Contest

— Hope Credit Union Presents the “Video Share Win” Contest —

Hope Credit Union contest

Jackson, MS — Hope Credit Union will launch its Facebook video contest “Video Share Win.” The goal of this promotion is to introduce Hope Credit Union and its broad range of community development and financial literacy services to a younger audience in the New South – most credit union members are over 40 years old. “By reaching young people where they are – that is on social media – we hope to introduce them to all the benefits that Hope Credit Union, a Certified Community Development Financial Institution (CDFI) has to offer,” said Scot Slay, V.P. of Marketing.

This contest is an opportunity to share the amazing story of Hope Credit Union and the outstanding work that this organization has been doing for more than 20 years. There will be radio remotes in Memphis, TN; Little Rock, AR; New Orleans, LA; and Greenville, MS to announce the weekly winners. The contest is open to all members and non-members of the credit union. Participants are required to make a video sharing their experiences with Hope Credit Union, their financial needs and how Hope Credit Union can help improve financial lives. The goal is to get the most social media engagement (likes, comments, shares).


The contest will start on Thursday, February 1, 2018 at 8am CST, and continue for a period of five (5) weeks. All entries are submitted online and must be in compliance with the official rules and regulations of the “Video Share Win” Contest. Each week, Hope Credit Union will reward one weekly winner with $100 gift card and one Grand Prize winner with $1,000 at the end of the contest period. The winning videos will be judged on social media engagement and compliance with the rules.

Do not miss the opportunity to share your story and help Hope Credit Union make a difference in the community. Enter online by visiting our Facebook page at www.facebook.com/HopeCreditUnion.


About Hope Credit Union
Hope Credit Union is a community development financial institution that provides access to high quality financial products and related services in order to fulfill its mission of strengthening communities, building assets, and improving lives in economically distressed parts of the Mid-South.

Hope Credit Union offers checking and savings accounts, consumer and mortgage loans and commercial lending services. Since 2008, Hope Credit Union has expanded from 7 to 25 locations – many of which are located in communities where few affordable banking options exist. Hope Credit Union serves more than 30,000 members, one out of three of whom were unbanked when they joined. For more information about Hope Credit Union or a complete list of services and locations, visit www.hopecu.org.


Michael McCray
Advantage Communications, Inc.
(501) 244-4910