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Wednesday, May 20, 2015

Black Woman Entrepreneur Opens New Bed & Breakfast in Durham, North Carolina

TheLRoomBNB (The “L” Stands for Ladies) — “Every Woman Deserves A Mini Break”

— Not Your Ordinary B & B; For Every Woman Who Has Ever Been Stressed —

E. Clement Swan, founder of TheLRoomBNB

E. Clement Swan, founder of TheLRoomBNB
Photo Credit: Julia Wallace

Durham, NC — From unique restaurants, new condos to major hotel chains, the city of Durham, NC is expanding. And one African American woman and her team are ensuring that this growth includes a stress-free Bed & Breakfast for women. Her name is E. Clement Swan, and she calls her new venture “TheLRoomBNB”.

Swan, is a national marketing consultant, former publisher of NY SheBiz Magazine, and organizer of the NY SheBiz and The Black Wall Street National Conference. She researched this project for two years; every woman she interviewed said, “Where is it? I need a break now”. She is a resident and entrepreneur of Durham, NC, originally from Queens, New York. She visualized her mother, Gloria C. Swan, Registered Nurse; struggle as a single mom who raised five children – depressed and stressed out. In her mom’s memory, Swan and her team have created a safe space for women to relax, de-stress, rejuvenate, become renewed and engage with their peers. As more women have entered the workplace deaths and stress related illnesses (strokes, heart attacks, depression) among women have increased. TheLRoom seeks to assist in relieving that stress offering periodic “Mini Breaks” that will allow women to “exhale” making them more balanced and leading to better work, home and friend relationships.

Early funding from individuals and businesses helped secure the first LRoom house built in the 1920’s. A soft opening occurred in February 2015. On April 25th, 2015 Swan and her team launched an Indiegogo.com Crowdfunding campaign to raise renovation funds for interior and exterior beautification, landscaping, furniture, flooring, and commercial appliances, train staff, hire licensed plumbers, electricians and carpenters, etc. The Grand Opening is planned for late Summer 2015. TheLRoomBNB is a completely new unique paradigm in the bed & breakfast industry. Coining the phrase “Every Woman Deserves A Mini Break”, it is designed as a dedicated space for every woman who has ever been stressed and requires a comfortable place to regroup. The goal is to help every guest enjoy this welcoming place as they get away from family, job and household stress. It’s a place to study or work on that project, manuscript, or just nap; women centered events, comfortable and affordable; a clean environment without you doing the cleaning; engage in great conversation or solitude in nature or; relax with a good book, DVD or CD from our library. You can host meetings, gatherings, seminars, girl’s night out, lectures or; just hang out with friends. The amenities such as beautifully decorated rooms, a cozy fireplace, meeting spaces and gift shop with women made items. Enjoy healthy snacks (vegan and gluten free upon advance request) and beverages are available all day. Arrangements can be made for contract services such as massages, rieki, yoga, meditation, mindfulness training, manicures and pedicures.

The first location is in the trendy Central Park District of Durham, NC. Much needed renovations have begun on this 1920‘s house located at 107 West Geer Street. More funds are needed to fully remodel and maintain this house. It has three bedrooms, two full bathrooms, large front porch with swing and private garden back yard. This is the perfect home for a relaxing bed and breakfast, women’s retreat and meeting space in this amazing location.

New York Times Article: “A Corner of Durham, NC Comes To Life”, is a flourishing area (West Geer Street, Central Park District), within walking distance to Downtown Durham, Amtrak, Grey Hound/Mega Bus, trendy restaurants, popular nightclubs, Durham Bulls Stadium, DPAC, Duke and North Carolina Central Universities. RDU Airport is a few minutes’ drive from TheLRoom.

Swan and her team are encouraging every woman and supportive men to Donate Today to help finish renovations and fully open this “Wonderful Safe Place For Women”. Many have asked about duplicating TheLRoom brand in other cities and that is the plan once the funds are raised to complete this Durham model home. Even though TheLRoom is not finished; advance event space rental deposits are being paid and overnight inquiries are coming in via text, email and phone. For more information about Donating, Memberships, Event Space Rental etc., see below.

Watch the video online at:

107 West Geer Street
Durham, NC 27701
(919) 638-0050


E. Clement Swan