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Wednesday, October 6, 2021

Founder of Black-Owned Marketing Firm Helps Brands Create Intentional DEI Programs and Events

Tiffany Murphy, founder of The Culture Equity

Houston, TXThe Culture Equity is a new full-service marketing agency for purpose-driven brands seeking to connect with consumers in culturally relevant ways. Founded and led by former Octagon Vice President Tiffany Murphy, The Culture Equity partners with clients to make an intentional impact, an aspect of client service many professionals find missing in their experience at large, corporate conglomerates.

“Like many, I started my business to address a void missing from my career, and from so many companies in my industry,” Tiffany Murphy, Founder & Chief Culture Innovator, The Culture Equity said. “Conversations around diversity, equity and inclusion often stop after diversity and inclusion. We aren’t having the equity conversation enough, which includes ownership.”

More than 4 million Americans left their jobs in April 2021 alone, according to the Labor Department. Safety was a huge driver of those who resigned but many left to pursue roles and careers more aligned with their life’s passion.

“Ownership matters to me. I wanted to have an impact, while still being able to curate the culture. Ultimately, I realized if I wanted ownership, I couldn’t wait for it to be offered to me, I had to go and create it for myself,” Murphy said.

At The Culture Equity, Tiffany Murphy is intentional about demonstrating ownership for women and people of color in the marketing and advertising space. She handpicks in-house subject matter experts to serve clients across a number of specialized services including experiential marketing, integrated marketing, employer branding, inclusive diversity services, and brand management. The team is composed of emerging and seasoned professionals, entrepreneurs and former corporate executives to combine the best of both worlds for the company’s partnership with brands.

In addition, The Culture Equity takes pride in developing tailored and targeted strategies to deliver authentic outcomes that reach, engage, and influence multicultural audiences. The company’s broad expertise and passion for cultural impact offer unique partnership opportunities for brands seeking to create culturally relevant experiences across multiple platforms.

“Too often, many companies and brands make costly missteps because their programming lacks cultural relevance. Whether we are developing and implementing strategic Employee Resource Group programming with companies like Halliburton or producing a Tech Conference with AWS. Our team understands how to ensure the consumer or employee journey is impactful,” Murphy said.

Tiffany Murphy is the experiential force behind 2019 WNBA Fanfest (Las Vegas), Linkedin’s LEAD Community, TechEdge Conference (Sacramento), ByBlack Conference and Ray Lewis’ Century Celebration at SuperBowl LIV (Miami) to highlight a few of her global productions.

About The Culture Equity
The Culture Equity is a full-service marketing agency devoted to making brands culturally relevant. An MBE-certified enterprise headquartered in Houston with locations in Las Vegas and Detroit, the company’s targeted and intentional strategies have helped Fortune 500 companies, government entities and entrepreneurs transform their relationships with consumers, employees, and stakeholders. The company has created programming and experiences for some of the world’s biggest brands in technology, energy, fitness, and entertainment. The company also operates Culture Innovation Lab and Pour & Eat. For more information, visit TheCultureEquity.com

For press inquiries, contact Stephanie Kennard at sk@thecultureequity.com