Nationwide — For years, Aurora Dixon wore her locs and ponytails pulled tight. It wasn’t the locs themselves that caused the damage — locs, when properly maintained, can be a healthy, beautiful style — it was the tension from styling them too tightly that pulled at her edges, leaving thinning spots and bald patches. When she turned to products promising to fix it, many of the solutions she tried failed to address the root issue.
What began as a search for healthier edges evolved into a broader realization: most people focus on their hair while ignoring the skin beneath it. That realization became Zuria Collection, a luxury botanical skincare brand built on a simple philosophy: healthy hair begins with a healthy scalp.
“Most people blame their hair. We start with the scalp,” said Dixon, founder and CEO of Zuria Collection. “This isn’t a women’s product or a men’s product — it’s for anyone who wants healthier hair, regardless of hair type or background.”
Zuria Collection creates intentional formulations that nourish the skin, support scalp health, and transform everyday routines into elevated self-care rituals. Its products are crafted without essential oils and formulated with carefully selected botanical ingredients chosen for purpose, performance, and experience. From scalp treatments to body care, every Zuria product reflects the brand’s commitment to luxury, simplicity, and results — and its belief that the skin people forget about most deserves the same care as everything else.
The brand’s flagship product, the Scalp & Follicle Growth Serum, is the first expression of that philosophy, built around Zuria’s signature 2-2-2 Method: two minutes of scalp massage, two times a week, for two months.
Customers are already taking notice. “I have been using this product for two months now, and my hair has grown tremendously,” said Yolanda Chin-Washington, a customer. “Thanks, Zuria Collection, for creating such an amazing product.”
The serum is manufactured in accordance with cosmetic industry regulations and labeling requirements, formulated without water or essential oils, and made with a blend that includes castor, MCT, jojoba, avocado, black seed, and coconut oils. It retails for $21.99. Today, Zuria Collection products are available in five retail locations across Charlotte, Gastonia, and Winston-Salem, including Tisun Beauty, Hair Galleria, Wilkinson Beauty Supply, Cut Bar, and EGO Beauty Supply, with additional retail expansion planned throughout the Southeast, as well as online at Etsy.
The brand’s in-store pop-up events have already shown strong early traction, with 20 bottles sold in 3 hours at EGO Beauty Supply in Winston-Salem and 8 bottles sold in 2 hours during Zuria’s debut appearance at Hair Galleria in Charlotte.
As Zuria Collection expands into additional scalp and body care offerings, the company remains focused on its core mission: helping people rethink scalp care as an essential part of overall skin wellness.
For more information or to shop the full Zuria Collection line, visit Etsy.com/shop/zuriascalpcare
For press inquiries, contact support@zuriacollection.com or 980-333-5061