Earth Love Tissue brings sustainable household essentials together with a vision for second chances, jobs, and mental wellness.
Nationwide — Brothers Chris James and Rod McCoy are proving that even toilet paper can stand for something bigger. Their Atlanta-area-based company, Earth Love Tissue, launched in August 2026 with a simple mission: deliver premium bamboo toilet tissue while building a business grounded in people, planet, and purpose.
People. After McCoy spent 17½ years incarcerated, the brothers reunited around a shared entrepreneurial vision. As Earth Love Tissue grows, they plan to recruit people seeking a second chance for roles in sales, warehousing, delivery, and other operations – creating pathways to meaningful employment.
Planet. Earth Love Tissue offers 100% bamboo, three-ply, unbleached toilet tissue made without added dyes, fragrances, or lotions. The tree-free product gives households and businesses an alternative to conventional toilet paper.
Purpose. James is also a mental health practitioner and suicide prevention advocate who founded Creative Connections, a nonprofit supporting youth mental wellness. The brothers envision using the business to expand economic opportunity and invest in mental health advocacy as it grows.
The young company has already generated hundreds of customer orders, largely through organic storytelling and community support. It is now pursuing retail, hospitality, office, and other wholesale partnerships alongside its direct-to-consumer business. “Soft on You. Kind to the Earth.” is more than a slogan – it reflects the brothers’ belief that an everyday purchase can support a larger mission.
To learn more about the company, visit EarthLoveTissue.com
Customers can order online, choose recurring subscriptions, or inquire about wholesale opportunities.
Previous media coverage (click to view):
Atlanta News First: Georgia entrepreneur launches tree-free bamboo paper brand
WSB Radio: Earth Love Tissue interview
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