Nationwide — Her Fantasy Box, a Black-owned lifestyle brand championing unapologetic self-expression, elevated intimacy, and sophisticated female health, made a commanding statement during Coachella Weekend 2025, solidifying its place as a cultural force at the intersection of Fashion, Music, and Empowerment.In a bold brand move, Her Fantasy Box launched its inaugural ‘Her Fantasy Jet’ experience, flying in global superstar Cardi B on a private jet completely decked in the brand’s signature styling and aesthetic. The high-profile entrance set the tone for a weekend where Her Fantasy Box made its Powerful presence known at the most influential events across the desert.
The brand took center stage at key festival weekend hotspots, with official sponsorships and integrations at:
• PizzaSlime’s signature desert event
• True Religion’s immersive activation
• The coveted Revolve Festival
• The star-studded Tao Desert Nights
• Travis Scott’s ‘Cacti’ desert relaunch
Through each of these partnerships, Her Fantasy Box infused its bold branding and ethos into the cultural fabric of Coachella weekend, aligning with top creators, artists, and style tastemakers.
Capping off the weekend with purpose, the brand turned its spotlight to impact. Her Fantasy Box
donated over 100 pounds of premium product to Coachella Valley Rescue Mission
A local women’s shelter in the Palm Springs area, underscoring its ongoing commitment to empowerment and community support.
“This weekend was about more than just visibility—it was about resonance,” said a spokesperson for Her Fantasy Box. “From the runway to real life, we’re building a brand that lives and breathes culture, celebrates freedom, and gives back with intention.”
With its unforgettable Coachella takeover, Her Fantasy Box has once again proven that it’s not just a brand—it’s a movement.
About
Her Fantasy Box, founded in June 2022 by public health graduate Kayla Rowe, is a pioneering brand dedicated to providing plant-based feminine hygiene products that empower women to manage their health confidently and without embarrassment. The company’s mission centers on elevating confidence, breaking taboos, and offering natural, effective solutions for women’s personal care needs.
In its first year, Her Fantasy Box achieved remarkable success, generating $10 million in total sales. By the first quarter of the following year, the company had already surpassed that figure, reflecting its rapid growth and the strong demand for its products. This trajectory continued, with the company reaching over $56 million in sales within two years, demonstrating the effectiveness of its marketing strategies and the resonance of its mission with consumers.
Her Fantasy Box’s commitment to natural, plant-based ingredients has been a cornerstone of its success, offering products free from harsh chemicals and synthetic fillers. This dedication to quality and transparency has fostered a devoted customer base and positioned the brand as a leader in the feminine care industry.
For more information, visit the company’s website at HerFantasyBox.com