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Wednesday, July 29, 2020

Entrepreneur Says Black Plus Size Talent Should Be “Living Like Lizzo”

Plus size models

Nationwide —  Via her web sites JamilaJayPlusSizeCasting.com and JamilaJayFashions.com, entrepreneur Jamila Jay offers plus size women an opportunity to start “Living Life Like Lizzo” which means that they should beam with confidence, truth, and love. Her goal is to make sure that this demographic has a fair shot at upscale fashion opportunities, runway modeling & print, magazine covers & features, podcast interviews, & nationwide casting calls.

Jamila is using both web sites to create an empire that inspires plus size women to use their talents and greatness to achieve their modeling and acting dreams!


From Africa with Love – Ankara Fabrics, Beautiful and Vibrant Colors Upscale and Classic with a Splash of Denim! Jamila Choyce is excited to announce her new collection, Jamila Jay’s Fashions, inspiration from African. The garments are constructed with Ankara fabrics with a contemporary vibe. Courbet’ Couture bras match with a peplum jacket gives the garment a sexy touch. In addition, the Ankara fabrics are combined with denim. The collection consists of, patchwork denim skirts and jackets, along with the reversal and non-reversal jackets Ankara dresses, blouses, and skirts.

The Plus Size market has been ignored by the Fashion Industry for far too long. Her goal is to change the trajectory of Plus Size Fashions with vibrant, classic, and upscale garments from sizes 8 to 28.

The Plus Size market has been ignored by the fashion industry for far too long. Her goal is to change the trajectory of Plus Size Fashions with vibrant, classic, and upscale garments from sizes 8 to 28.
Jamila is a model/actress, journalist, stylist, and fashion designer. As a journalist, she has published over 300 articles from plus size fashions, domestic violence, to celebrity interviews worldwide including Canada, Africa, and the Caribbean. In 2017, Jamila was appointed as Editor-In-Chief of Courbee Exotica Magazine, which showcases and celebrates plus size curvy models.

The plus-size market is growing immensely. The plus-size market is exploding! It is on a continuous growth pattern with retailers such as Target, J.C. Penny, and Walmart has a plus-size division with anticipated sales reaching over $21.4 billion. The average woman in America is a size 14/16 (plus sizes are typically between sizes 14 and 34). However, in the fashion industry plus size starts at a size 8 and up, yet retailers barely cater to this crucial demographic. If roughly 60 percent of the population is considered overweight, for argument’s sake, let’s say half of that number is women. So, of the estimated 310 million people in the United States, we can extrapolate that roughly 93 million are female shoppers in the double-digit size range.

Modeling & Entertainment

As the quintessential plus size entrepreneur, Jamila says that she launched JamilaJayPlusSizeCasting.com to unite plus-size talent with producers, directors, magazine editors, fashion show coordinators, and casting directors with plus size talent. Casting directors can submit their casting needs on the website. Therefore, it is an opportunity for plus-size talent and casting officials who are seeking plus size talent to meet and work together. Talent can register and submit for acting, modeling, dancing, and singing opportunities.

In 2010, after being laid off as an elementary school teacher, she embarked upon the world of acting and eventually plus-size modeling. At a blazing 5’9″, and size 16 she did not fit into Hollywood’s stereotype of beauty. Although she landed a few commercials, court shows, and pilots, her acting headshots were the key to open the door to her new career.


She has two podcasts to further examine the plus-size community: Plus is a Choyce – Relationships, Love, Size, & Other contemporizes issues. While the other podcast, Jamila Jay Plus Size Girl’s Talk is an honest conversation with Plus Size Model, Actors, Writing, and other talented women.


About Jamila
“During my tenure at my last school, the residential address was a homeless shelter. I saw many students aimless come and go with any structure or future. As an entrepreneur, I have the opportunity to assistant homeless children. You do not have to be affluent to help others you only need a heart that cares,” Jamila comments.

After being signed with three talent agents and driving from Northern California to Southern California, she wanted more! She felt the same frustration and anguish of other plus-size talent. In 2011, the door of plus-size modeling was thrust open when submitted to a talent agency for plus size models. She began writing a column for a plus-size publication and started her own talk show interviewing plus size designers and models. As a plus-size model, she was very active in making television and radio appearances as well as producing, styling, and designing for live fashion shows. Most notably, her first national television exposure was on the “Queen Latifah” talk show in New York.

For more details, visit JamilaJayPlusSizeCasting.com and JamilaJayFashions.com


Jamila Choyce