Nationwide — The Southern Intercollegiate Athletic Conference (SIAC) is pleased to announce a new corporate partnership with Walker & Company and its flagship brand Bevel as it becomes the official grooming partner of the SIAC.
“Our mission at Walker & Company is to make health and beauty simple for people of color,” said Tristan Walker, Founder and CEO of Walker & Company. “Given the SIAC’s ties with historically black colleges and universities, we jumped at the opportunity to partner with the conference as we continue delivering the best products and customer service to people of color.”
As the official grooming partner of the SIAC, Walker & Company will coordinate on-site activation opportunities at all SIAC championships and special auxiliary events. Additionally, Bevel and the SIAC will collaborate to create digital and social media activation opportunities.
“We are excited to partner with Walker & Company, which is in the vanguard in delivering outstanding grooming products and customer service to people of color,” said SIAC Commissioner Greg Moore. “Six years ago the SIAC Presidents unanimously agreed to create the first digital platform in intercollegiate sports that all member schools share. Partnering with Walker & Company compliments our platform and strategies as we continue to improve the experience for our schools, student-athletes and fans.”
Based in Palo Alto, Calif., Walker & Company was founded in 2013 and has raised over $33 million to date.
About Walker & Company Brands
Walker & Company Brands is a family of brands designing health and beauty solutions for people of color. Their vision is to build the the world’s most consumer-centric health and beauty products company for people of color, inspiring unprecedented customer loyalty. Walker & Company’s flagship brand is Bevel. Bevel provides grooming products and services designed to help reduce razor bumps and skin irritation. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
About Bevel
Bevel, by Walker & Company Brands, provides grooming products and services designed to help reduce razor bumps and skin irritation. Currently available online and in select Target® stores in the U.S., the Bevel Shave System is the first and only end-to-end shaving system designed to help reduce and prevent bumps and irritation for those with coarse, curly hair. In addition to the Bevel Razor, the Bevel shaving experience comes with a high-quality Badger Brush to lift hairs, Bevel Priming Oil to help protect skin before each shave, hydrating Bevel Shave Cream and the post-shave Bevel Restoring Balm to help soothe skin. When used together, the Bevel Shave System can help you achieve smoother, clearer skin. Complementing the Bevel Shave System is Bevel Trimmer, the most advanced device for trimming and shaping coarse or curly hair. Combining innovation in technology, design and cleanliness, this premium product marks a new generation of trimmer. To learn more, visit www.getbevel.com.
About the SIAC:
The SIAC is a NCAA athletic conference headquartered in Atlanta, Georgia and includes fourteen member institutions (Albany State University, Benedict College, Central State University, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Spring Hill College, and Tuskegee University). The SIAC sponsors six women’s sports and seven men’s sports and has led NCAA Division II in average football attendance for thirteen consecutive seasons.
PRESS CONTACT:
Britney Reddick
SIAC
reddick@thesiac.com
404-221-1041