Asa Leveaux’s Industry Icon Program Delivers Tangible Done-For-You Assets Including Bestselling Books, Trademarked Methodologies, and $4,500+ Speaking Fees—Not Just “Thought Leader Access”
Nationwide — The grocery store parking lot was cold that November night. Asa Leveaux pulled his jacket tighter as he reclined the driver’s seat of his car — his bedroom, his office, his entire world compressed into a few square feet of metal and fabric. Just months earlier, he had been living paycheck to paycheck. Now, he wasn’t even getting paychecks.
“I remember thinking, ‘How did I get here?'” recalls Leveaux, now founder of House of Icons and creator of the Industry Icon Program, a $200,000 executive transformation program that has generated over 300% ROI for clients within 18 months. “I was educated, capable, hardworking—yet I was sleeping on park benches and in parking lots. I realized being good at what you do isn’t enough. The world has to see you as an authority.”
That realization would eventually transform not just Leveaux’s life, but the lives of hundreds of executives, consultants, and business owners who were trapped in what he calls the “Expert’s Paradox”—having tremendous expertise but lacking the authority positioning to monetize it properly.
The Combat Zone That Changed Everything
Leveaux’s journey from homelessness to authority began in the most unlikely place: the combat zones of Afghanistan. Enlisting in 2001, he found himself deployed to one of the world’s most dangerous regions, where split-second decisions meant the difference between life and death.
“In combat zones, your authority isn’t questioned—it’s earned through results under pressure,” explains Leveaux, who commanded his own unit by 2012. “I learned that true authority comes from delivering outcomes when everything is on the line. That lesson would later become the foundation of everything I built.”
But it was what happened after his military service that revealed the problem plaguing executives worldwide.
The “Access Without Assets” Epidemic
After transitioning to civilian life, Leveaux immersed himself in the business conference circuit—attending dozens of symposiums, masterminds, and events both virtually and in person. What he witnessed troubled him deeply.
“I watched the same pattern over and over,” Leveaux recalls. “Executives would run to the back of the room, invest $10,000, $25,000, even $50,000 in programs, then celebrate on stage, thinking they’d just changed their entire trajectory. But when I’d see them at the next event a year later, nothing had really changed.”
The problem, Leveaux discovered, wasn’t the executives’ capabilities—it was what they were buying.
“They were paying for access to thought leaders, not assets that would transform their positioning,” he explains. “They’d get coaching calls and community access, but no tangible deliverables that actually established their authority in the marketplace. It was like buying a gym membership and expecting muscles to appear by only doing “The Wobble with the gym owner.”
This revelation sparked what would become Leveaux’s obsession: creating a program that delivered concrete, done-for-you assets rather than just access and advice.
The Forbes Moment That Proved Everything
The turning point came when Leveaux saw his name in Forbes for the first time. “That moment changed everything,” he reflects. “Suddenly, I wasn’t just another consultant—I was ‘Asa Leveaux, as featured in Forbes.’ The phone started ringing differently. People treated me differently. My fees doubled overnight.”
But it was his speaking engagement in the Kingdom of Bahrain that crystallized his understanding of authority’s true power.
“Walking onto that stage in Bahrain, addressing business leaders from across the Middle East—I realized this wasn’t just about me anymore,” Leveaux says. “This was about understanding the exact mechanics of how authority is built and monetized, then systematizing it for others.”
The Industry Icon Program: Authority Through Assets
Drawing from his military precision and deep understanding of executive psychology, Leveaux created the Industry Icon Program—the world’s first done-for-you authority transformation system that delivers multiple tangible assets that include:
1. Signature Methodology Development & Trademarking – Creating and legally protecting a proprietary framework
2. Bestselling Book Creation & Launch – Complete ghostwriting, publishing, and bestseller campaign
3. Paid Speaking Positioning – Securing $4,500+ speaking engagements at industry events
4. Premium Pricing Architecture – Restructuring services for 300-500% price increases
5. Authority-Based Scale Systems – Building business systems that work without the founder
“We don’t give access—we give assets,” Leveaux emphasizes. “When our clients complete the program, they don’t just feel different—they are different. They have a trademarked methodology, a bestselling book, confirmed speaking engagements, and premium pricing that sticks.”
The Executive Authority Gap Crisis
Leveaux’s research revealed what he terms the “Executive Authority Gap”—five specific areas where capable executives fail to establish market authority:
– The Expertise Gap: Lacking a signature methodology that differentiates them
– The Credibility Gap: Missing the #1 credibility marker (bestselling author status)
– The Visibility Gap: Invisible in the places where their ideal clients look for expertise
– The Monetization Gap: Undercharging and leaving money on the table
– The Scale Gap: Building businesses that depend entirely on their personal involvement
“I see executives every day who are phenomenal at what they do, but they’re charging
$5,000 for work that should command $50,000,” Leveaux observes. “They have expertise but lack authority. The market doesn’t pay for what you know—it pays for how you’re positioned.”
Results That Speak Louder Than Words
The Industry Icon Program’s results reflect its asset-based approach:
– Average client ROI of 300-500% within 18 months
– Clients regularly commanding $4,500+ speaking fees
– Multiple bestselling authors created across various categories
– Trademarked methodologies that become competitive moats
– Premium pricing increases averaging 400%
“What sets us apart isn’t just the results—it’s the permanence,” Leveaux explains. “When you have a trademarked methodology and bestselling book, no one can take that away. It’s not access that expires—it’s authority that compounds.”
The 25-Client Commitment
Despite demand that could support hundreds of clients, Leveaux intentionally limits the Industry Icon Program to just 25 executives per year.
“This isn’t a scalable coaching program—it’s a boutique authority transformation,” he explains. “Each client gets a dedicated team including ghostwriters, trademark attorneys, publishing professionals, and speaking agents. We can’t do that for hundreds of people and maintain the quality that creates Industry Icons.”
The $200,000 introductory investment reflects both the program’s comprehensive nature and its exclusive positioning.
“We’re not competing with $5,000 courses or $25,000 coaching programs,” Leveaux notes. “We’re the alternative to hiring five different agencies and hoping they coordinate properly. Our clients invest $200,000 and typically see $600,000+ returns within 18 months.”
From Parking Lot to Purpose
Reflecting on his journey from homelessness to creating a program that transforms executives worldwide, Leveaux sees divine orchestration in his struggles.
“Those nights in the parking lot taught me what it feels like to be invisible, to have value that the world doesn’t recognize,” he shares. “Every executive we work with is sleeping in their own ‘parking lot’—they have tremendous capability but lack the authority positioning to monetize it properly.”
“The difference is, their parking lot is a corner office, and their park bench is a business that pays them far less than they’re worth.”
The Authority Revolution
As more executives recognize the gap between expertise and authority, Leveaux predicts a fundamental shift in how business transformation programs operate.
“The age of selling access is ending,” he declares. “Executives are tired of paying for potential—they want deliverables. They want assets they can point to and say, ‘This is why I’m different. This is why I charge what I charge. This is why I’m the authority.'”
“We’re not just changing individual businesses—we’re changing how authority is built in the modern marketplace.”
About House of Icons
Founded by combat veteran and Forbes-featured entrepreneur Asa Leveaux, House of Icons specializes in transforming capable executives into recognized Industry Icons through done-for-you authority assets. The company’s flagship Industry Icon Program is limited to 25 clients annually and has generated over 300% average ROI for participants. Learn more at TheHouseofIcons.co
For press inquiries or media interviews, contact asa@thehouseoficons.co