Nationwide — Patrick Whitney, the Founder and CEO of American Luxury Unlimited (ALU), aBlack-owned luxury fragrance house known for crafting bold, confidence-raising scents, announces a major new chapter in its growth: the launch of PAWTech Innovations and its groundbreaking Fragrance Spray Stations — smart, on-site scent experiences that bring ALU’s bestselling fragrances directly to the people, 24 hours a day.
This move comes on the heels of ALU’s continued success in the fragrance market. The Gold Standard, the brand’s flagship scent, is nearly sold out yet again, while fragrances like Champ Life, The Gold Standard White, The Gold Standard Rose, and Ms. Influential continue earning powerful reviews and loyal supporters.
“Every time ALU grows, I’m reminded how many people truly value smelling good, feeling confident, and stepping into their personal excellence,” says Patrick. “The Gold Standard selling out again shows me that our culture knows quality. And PAWTech Innovations is how I make sure people can experience that quality anytime.”
Sitewide 20% off Holiday Sale Including the Global ALU Fashion Emporium
In celebration of the season, ALU is currently offering a sitewide 20% holiday sale — no code needed. From bestselling fragrances to curated collections, customers can now elevate their scent and style at the best prices of the year.
This includes the expanding ALU Fashion Emporium, which brings together the hottest styles from around the world, hand-selected to complement the ALU lifestyle. From luxury-inspired apparel to bold statement pieces, the Fashion Emporium allows shoppers to step into power, confidence, and elegance — all aligned with the ALU standard of excellence.
Whether you’re upgrading your wardrobe or securing the perfect gift, ALU has positioned itself as a one-stop destination for elevated fragrance and fashion this holiday season.
The Future of Luxury Access: Fragrance Spray Stations
With PAWTech Innovations, ALU is extending its luxury experience far beyond traditional retail. The new Fragrance Spray Stations are smart, modern, and designed to fit seamlessly into high-traffic environments such as hotels, nightlife venues, gyms, universities, barbershops, salons, and event spaces.
These stations allow customers to purchase sprays of ALU’s most popular scents or globally known Luxury Scents like Baccarat Rouge 540, Sauvage, Channel and others instantly. No staff required. No store hours. No wait.
“My biggest challenge has always been time,” Whitney continues. “I work long hours, and it’s difficult to get fragrances to everyone who wants them. These Spray Stations solve that problem. They work for me around the clock, and they go places I physically can’t. Now people can access ALU fragrances—day or night—right where they already are.”
The stations also unlock new opportunities for ALU to offer other luxury favorites, building a 24/7 micro-retail ecosystem through PAWTech Innovations.
Empowering Confidence Anywhere, Anytime
Whitney created ALU with one mission: to help people smell incredible during the most important moments of their lives.
“Scent creates confidence. Whether it’s a romantic night, a professional meeting, or just a day when you want to feel like the best version of yourself—fragrance matters,” says Whitney. “The Spray Stations let me show up for people in those real-life moments. They let ALU be there when you need that extra boost.”
This expansion also includes PAWTech’s Power Bank Stations, providing personal charging solutions in the same high-traffic spaces—bridging luxury, convenience, and everyday needs.
A New Wave of Black Entrepreneurship & Partnership
ALU and PAWTech Innovations are opening their doors to business owners, property managers, entrepreneurs, and community leaders who want to align with a fast-growing luxury and tech brand.
Opportunities include:
• Hosting a Fragrance Spray Station or Power Bank Station
Perfect for hotels, clubs, lounges, colleges, gyms, barbershops, malls, airports, and more.
• Earning Money Through Referral Bonuses
Know a location that would be a perfect fit?
Earn significant referral payments for helping place devices.
• Buying Devices to Launch Your Own Business
For those who want to tap into 24/7 retail and build a passive or semi-passive entrepreneurial income.
“I want these devices to be wealth builders,” Whitney says. “There’s room for all of us to thrive. If you know a place that needs a fragrance upgrade or charging upgrade, let’s work together.”
Learn more about the brand at AmericanLuxuryUnlimited.com
Call to Action
To request a spray station, partner with PAWTech Innovations, host a device in your business, earn referral income, or purchase units for your own entrepreneurial venture, contact patrick@americanluxuryunlimited.com