Nationwide — Mattel is launching its first-ever autistic Barbie, a move autism advocates say helps children see themselves positively and teaches others that autistic people are valuable members of society. The doll features traits and accessories chosen with input from the Autistic Self Advocacy Network.
“We want people to kind of get an early reinforcer, and to be able to pass down to their kids this early reminder that autistic people are a normal and valuable part of our communities,” said ASAN’s community engagement manager Noor Pervez, according to CBC.
The doll’s design reflects autistic experiences. Her eyes slightly shift to the side to represent eye contact differences, and her elbows and wrists move to mimic stimming gestures like hand flapping. She also comes with a fidget spinner to support sensory play.
Her outfit is loose-fitting to accommodate sensory sensitivities, paired with flat shoes for comfort and awareness of body movement. A tablet is included to represent non-speaking autistic individuals. The doll was designed as an autistic woman of color, addressing underdiagnosis in girls and people of color.
Experts say mainstream representation matters. Deepa Singal of the Autism Alliance of Canada says, “For an autistic girl who has rarely seen herself reflected, seeing an iconic and globally celebrated toy celebrate being autistic sends a really powerful message,” she said. “And that message is, ‘I belong.’”
Barbie’s new Fashionistas line already includes dolls with disabilities, chronic conditions, and different body types. Mattel says the autistic Barbie continues their mission of reflecting the world children see and inspiring empathy and understanding through play.