Meet the Career Coach Helping Black and Brown People Navigate to Employment and Entrepreneurship

Nationwide — Katherine Castro is the owner of Castro Career n’ Cafécito, the fastest-growing career coaching service for Blacks and Latinos. Over the past 11 years, this highly energetic mom of two has helped more than 1,000 clients. After earning her ⁠Master’s of Career Coaching at the Social Justice Institution, San Francisco University, she quickly began making history as the owner of one of the only such companies in the country that is owned and operated by an Afro-Latina entrepreneur.

Born and raised in Panama, Castro’s entrepreneurial spirit was nurtured by the strong women in her family. Inspired by her Abuelitas, Carmela, and Aurelia, who embodied grit and resourcefulness while raising families and overcoming adversity, Castro learned the value of hard work and determination from a young age.

With a diverse array of experiences — ranging from managing teams at Starbucks to navigating the challenges of higher education at institutions like the University of California, Davis, and Berkeley — Castro’s journey is a tapestry of resilience and community support. Each role, each setback, and each triumph shaped her into the bold entrepreneur she is today.

As the owner of Castro Career n’ Cafécito, Castro infuses her personal experiences of managing diverse teams, navigating higher education challenges, and drawing inspiration from her Afro-Latina heritage into every aspect of her business. Through 1:1 coaching, curriculum development, job clubs, and speaking engagements, she provides a supportive platform for individuals to thrive, drawing on her own journey to inspire and uplift others.

“I’ve always believed in the power of resilience and community,” says Castro. “My goal is to create a space where BIPOC individuals can not only succeed but also feel their hand being held and that’s okay.”

Castro’s story serves as a poignant reminder of the importance of representation and inclusivity in the business world. In a rapidly evolving market, initiatives like Castro Career n’ Cafécito play a vital role in fostering diversity and empowerment.

Over the past decade, the unemployment rates for different racial and ethnic groups in the United States have fluctuated, influenced by various economic and social factors. However, historically, Black or African American and Latinx individuals have experienced higher rates of unemployment compared to other racial and ethnic groups. This disparity has persisted over time and is often attributed to systemic barriers, discrimination, and unequal access to educational and employment opportunities. And in today’s dynamic job market, the transition from employment to entrepreneurship is more than a career move — it’s a power move of cultural resilience.

Learn more about her services at her official web site at PruneYourPurpose.com

About
Castro Career n’ Cafécito (C3) is a professional development business centering BIPOC talent through personalized support and guidance. Founded by Katherine Castro, C3 offers a range of services, including 1:1 coaching, curriculum development, job clubs, and speaking engagements, to help individuals thrive in today’s competitive job market.

For press inquiries, media interviews, and/or or to learn more about Castro Career n’ Cafécito, please contact pruneyourpurpose@gmail.com