Nationwide — Santia Deck, the first African American female athlete to sign a multi-million dollar deal to play football, is making history again. This time, she has launched, HerLocker, the world’s first innovative online marketplace designed exclusively for female athletes and fitness enthusiasts. Fulfilling the economic empowerment initiative of Santia’s previously launched platform, Winning Her Way, for female athletes, the marketplace officially launched in August 2024. This marks a revolutionary step forward in women’s sports, providing a dedicated platform for women to access, sell, and discover a wide array of products tailored specifically to their active lifestyles.
A New Era for Female Athletes
HerLocker is not just a marketplace — it’s a Black-owned movement dedicated to female athletes and fitness enthusiasts. By bringing together a diverse range of top brands and emerging vendors, HerLocker offers a one-stop shop for all things active, from performance wear and fitness gear to nutrition and wellness products. Think of it as a unique blend of Amazon and Etsy, but curated specifically for women in sports.
“We are beyond excited to launch HerLocker and offer a space where female athletes can find everything they need,” says Santia. “Our platform is about more than just shopping; it’s about building a community that supports and empowers women in every aspect of their athletic journey.”
Opportunities for Athletes and Vendors
HerLocker opens up unique opportunities for both athletes and vendors. Vendors have the chance to connect directly with a highly targeted audience of female athletes and fitness enthusiasts, ensuring their products reach the right hands.
Key benefits for vendors include:
• Direct Access to a Targeted Audience: Reach a dedicated community of female athletes and fitness enthusiasts, enhancing visibility for your products.
• Flexible Sales Options: Sell directly on the platform or engage with the affiliate program, where athletes can promote your products for a commission.
• Transparent, Low Commission Structure: Benefit from competitive commission rates with no hidden fees, allowing for greater profit margins.
• Comprehensive Marketing Support: Vendors gain from HerLocker’s robust marketing strategies, including social media campaigns, influencer collaborations, and featured placements on the platform to drive visibility and sales.
Empowering Female Athletes to Monetize Their Passion
HerLocker isn’t just a marketplace—it’s a launchpad for female athletes to become entrepreneurs. Athletes can sell their own products or participate as brand ambassadors and affiliates for other vendors, creating additional income opportunities and strengthening the community through mutual support.
“HerLocker is about creating opportunities for female athletes to thrive,” says Deck. “We want to help them build their own brands, leverage their influence, and support products they are passionate about. This is a platform built by athletes, for athletes.”
For more information about HerLocker or to become a vendor or affiliate, visit www.herlocker.shop
About
HerLocker, the economic empowerment initiative of the women’s sports platform Winning Her Way, is the world’s first online marketplace dedicated exclusively to female athletes and active women. Headquartered in Atlanta, Georgia, HerLocker empowers women by providing a platform to buy and sell high-quality products, connect with a community of like-minded individuals, and explore new opportunities for income and growth.
For press inquiries, contact community@winningherway.com