Singer-Rapper Kershey Brings Ivy League Cred to the Urban Music Scene

Nationwide — In a music category where “street cred” has often preceded success, Brooklyn native Kershey is remixing the rules by introducing “Ivy League cred” into the mix. The singer, rapper, and songwriter is blending her artistry and intellect to carve out a unique space in hip-hop and R&B, challenging traditional expectations in the industry.

Kershey has already made waves on the local New York City music scene, opening for rap icon Trina in Brooklyn and earning accolades at prominent showcases like Hot 97 journalist Loreal Luchi’s all-female event and Major Stage’s “Women on the Rise” at SOB’s. As she works on her highly anticipated debut EP, she continues to captivate audiences with her commanding stage presence and catchy lyrics.

“My music tells the story of balancing two worlds—Brooklyn and the Ivy League,” Kershey shares. “It’s about celebrating where I’ve been and where I’m going, and inspiring others to push past the limits society places on them.”

As a graduate of NYU and a current graduate student at Columbia University, she uses her education as a platform for advocacy. “Hip hop has always been a voice for the voiceless,” she says. “I want to amplify that message—on stage and off.” She is partnering with organizations like Seeds to Flowers in East New York, to reach out to and uplift youth and families.

Her passion for empowerment extends into entrepreneurship. Kershey launched Kaché Beauty in 2015, a brand endorsed by influencers and celebrities like shoe designer Jessica Rich. She later founded Kaché Creative Group, an agency specializing in high-end branding and web design. Even during the pandemic, she collaborated with her mother, Andrea Alexander, to create Express White Smiles, a quick and affordable teeth-whitening option.

But music remains her deepest passion. Her debut EP promises a dynamic mix of tracks. “Some songs will make you dance, while others encourage deeper reflection,” she says. Kershey’s sound is a reflection of her journey, fusing the raw authenticity of her Brooklyn upbringing with the intellectual depth of her Ivy League education. She’s proving that success in urban music is about more than where you’re from—it’s about what you represent.

With her music, advocacy, and entrepreneurial spirit, Kershey is setting a new standard for what it means to thrive as an artist.

For media inquiries, interviews, or more information about her upcoming releases and ventures, please contact kersheybookings@gmail.com

Also, be sure to follow her on social media:
• Instagram: @IAmKershey
• Facebook: @IAmKershey
• Listen on Spotify: Kershey on Spotify

About
Kershey, born Kershema McLawrence, is a Brooklyn-born R&B and hip-hop artist, songwriter, and entrepreneur. An NYU alumni and current Columbia University graduate student, she is dedicated to inspiring youth and families from disadvantaged backgrounds. Through her music, mentorship, and business ventures, she is redefining success and empowering others to do the same.

For press inquiries, contact Kaché Creative Group at info@kachecreativegroup.com or 929-265-2959.