After managing brand activations at Super Bowl, Coachella, and F1, Shacole Hamlett turned industry displacement into innovation—building PlanBrite from Tulsa, where Black Wall Street’s tech legacy is being reclaimed.
Nationwide — Meet Shacole Hamlett, the Founder and CEO of PlanBrite, an AI-powered pre-production planning platform that turns what used to take hours into a five-minute workflow. Her software helps everyone from first-time event planners to seasoned professionals organize budgets, timelines, and core planning documents in one intuitive workspace, eliminating the fragmented chaos that plagues the industry.
How it all began
She started out managing high-stakes brand activations at some of the world’s biggest events, including the Super Bowl and Coachella. The kind of productions where budgets run into millions, timelines are immovable, and there’s zero room for error.
Then she became one of more than 300,000 Black women impacted by recent workforce cuts—a stark reminder of how even experienced professionals are pushed out of industries they helped build.
But instead of searching for another role in an industry known for instability and burnout, Hamlett built her own solution. “I was managing massive budgets and impossible deadlines at the highest level, yet the planning process was still a complete mess,” said Hamlett. “Everything lived across disconnected spreadsheets, endless email threads, and documents that didn’t talk to each other. Even with all my experience, the tools made the work harder than it needed to be.”
From displacement to ownership
That frustration became PlanBrite, and Hamlett is building it in Tulsa, Oklahoma—and that choice was intentional.
Once home to Black Wall Street, Tulsa is experiencing a tech renaissance. With major investments from companies like NVIDIA and Microsoft, and initiatives like Black Tech Street working to reinvigorate the city’s legacy of Black innovation, Tulsa is proving that world-class technology can emerge from anywhere.
“Tulsa gave me the community and support to build this,” Hamlett said. “There’s something powerful about building in a place reclaiming its history of Black entrepreneurship.”
Innovation born from experience, not theory
PlanBrite reflects Black women turning workforce displacement into ownership. From global events to Tulsa, Hamlett is building tools shaped by lived experience.
Learn more at weplanbrite.com
About PlanBrite
Founded by event producer Shacole Hamlett, PlanBrite is AI-powered software that enables anyone to create professional event plans in under 5 minutes and execute them in one workspace.
For press inquiries, contact support@weplanbrite.com or 949-233-7420