Nationwide — Nearly nine years ago, Michigan mom Taylor C. Liddell stood in the kitchen of a two-bedroom, 800-square-foot apartment and mixed a skin cream for her newborn son, who had just been diagnosed with eczema. That formula, created out of necessity, has since become Goodbye 2 Dry, the flagship product of P2 & You Children’s Skincare, a brand now recognized with two of the industry’s most respected honors: the National Eczema Association’s Seal of Acceptance and the Mom’s Choice Award. The brand’s growth carries particular significance for the Black community, as Black children are disproportionately affected by eczema, often experiencing more severe cases, delayed diagnoses, and fewer targeted resources available to their families.
Liddell founded P2 & You in 2019 after opting out of the prescribed topical steroid for her son, wanting relief without compromise. Drawing on her biomedical sciences background spanning biology, health sciences, and human performance, along with two master’s degrees — an MS and an MBA — she began researching infant skin health and testing formulations herself, determined to create a product that combined scientific rigor with real-world usability for parents.
That journey has since expanded beyond product development. Liddell is currently a PhD candidate in Health Sciences, where her dissertation research focuses on the health literacy and lived experiences of Black caregivers of children with eczema — work aimed at giving parents of children with eczema a stronger voice in clinical research. She also authors ‘The Evidence-Based Parent,’ a newsletter delivering fact-checked parenting content rooted in scientific evidence. She is scheduled to complete her doctorate in 2027.
“Every part of this journey, from the product to the research, all comes back to one thing: making sure parents aren’t left to figure it out alone,” Liddell said. “I was once a parent scrolling late at night, searching for anything that might bring relief to my child’s discomfort. I’ve been the mom saddened watching her child struggle. I’ve been the mom trying every product on the shelf, hoping something would finally work. I’ve been there. Now, I get to be here — in a position to support other parents navigating their own child’s eczema journey. There’s nothing more humbling than becoming the relief I once searched for myself.”
Under Liddell’s leadership, P2 & You has grown from a single product into a full line of clean skincare, hair care, and home products for children, earning trust from both parents and healthcare providers. The brand’s tagline, “No More Skinterruptions!™,” reflects its mission: helping families manage eczema and sensitive skin without the constant disruptions the condition can cause to daily life.
Liddell’s story has resonated widely on social media, where posts detailing her journey from early formulation to national recognition have reached large audiences and prompted an outpouring of responses from other parents navigating pediatric eczema.
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