Gilbert Arenas’ Son, Alijah, Lands Major Adidas NIL Deal While Still in High School

Nationwide — Alijah Arenas, the 18-year-old son of former NBA star Gilbert Arenas, has confirmed that he’s signing an endorsement deal with Adidas. He is a rising high school basketball player, and McDonald’s All-American broke the news, sharing his excitement as he prepares for college basketball and a future professional career.

Adidas has not released the exact figures, but the deal is expected to be a big one. Gilbert Arenas, a former NBA star, also had a long and successful partnership with the brand during his NBA days. He released a signature shoe and earned millions from his endorsement deal, setting a path that Alijah now seems ready to follow.

Alijah has made a name for himself as one of the most promising high school players in the country. At the 2024 McDonald’s All-American Game, he scored 11 points and impressed scouts with his performance. His rise in recent years has put him on the radar as a future NBA prospect.

According to TMZ, he’s set to play college basketball with the USC Trojans in the upcoming season. Alijah says he’s focused on improving his game and eventually entering the NBA. He believes he can surpass his father’s accomplishments and is confident about what lies ahead.

Gilbert Arenas, best known for his time with the Washington Wizards, was a three-time NBA All-Star and a fan favorite. His legacy with Adidas helped shape his off-court brand, and now Alijah is stepping into a similar spotlight — ready to make his own mark.