A Free Resource for Individuals, Families, Businesses & Organizations
Nationwide — 2025 has shown Black Americans many things—notably that we can’t rely on DEI initiatives either to support or to sustain Black businesses. “The work of increasing economic justice and Black wealth is ours, and the time to increase our commitment to Black businesses is now,” says Chanté Griffin, journalist and author of Loving Your Black Neighbor as Yourself.To that end, Griffin created the “Buy Black” Financial Toolkit, a step-by-step guide to Buying Black. The guide shows consumers easy, practical ways to buy from Black-owned businesses every month of the year. The free, year-long guide assigns a theme to each month and supplies corresponding lists of businesses to support during that month. The guide begins in April of 2025, Financial Literary Month, and ends in March of 2026.
Griffin created the “Buy Black” Financial Toolkit after two of her friends’ products were pulled from Target’s shelves amid the company’s rollback of its DEI initiatives in January. “My friends’ experiences, coupled with sobering news stories, prompted me to become more intentional about putting dollars into Black communities and to provide a resource for others to do the same,” says Griffin.
Last year, USA Today reported that Black Americans “make up about 12.4% of the country’s population, but Black business owners represented only 2.4% of all employer-firm owners.” These statistics must change.
The “Buy Black” Financial Toolkit builds on the “Buy Black” guides numerous organizations have created throughout the years by creating themed months and checklists of specific ways to support Black-owned businesses each month of the year. The toolkit is designed to streamline purchasing options and help consumers strategically think about how to support Black entrepreneurs year-round.
“It’s easy to order items from Amazon and to pick up hair products at the closest beauty supply store, but we must be intentional—and sometimes inconvenienced—for Black businesses to thrive,” Griffin says.
The April 2025 edition of the “Buy Black” Financial Toolkit features the following themes:
April: Financial Services and Investments
May: Gifts
June: Personal Care and Fitness
July: Transportation, Travel, and Vacation
August: Outdoor Recreation
September: Education and Learning
October: Groceries, Food, and Restaurants
November: Household Items
December: Giving
January: Housing and Home Improvement
February: Health and Legal
March: Spring Cleaning and Woman-Owned Businesses
“When we hear the news that the initiatives designed to grow Black businesses are being axed and labeled discriminatory, the writing on the wall is clear,” says Griffin. “If we don’t support Black businesses today, then they may not exist tomorrow.”
Download the “Buy Black” Financial Toolkit here.
Chanté Griffin’s socially-conscious work focuses on the intersection of race, culture, and faith. She’s a former contributing writer for The Washington Post and The Root. Her articles, essays, and interviews have appeared in publications, including HuffPost, Los Angeles Times, EBONY, Good Housekeeping, and Parents. An emerging thought leader on race, Chanté is interviewed regularly and frequently cited in magazines, newspapers, and podcasts. Access her press kit here.
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