Black Woman Entrepreneur Ensures No One Forgets: “February is Still Black History Month”

Nationwide — While some institutions and government entities continue to debate how Black history should be recognized, entrepreneur Jen Jasper is making it clear: February is STILL Black History Month.

Jasper, the founder of God Ain’t Petty, But I Am®, has launched a bold, unapologetic design in response to the recent news that certain organizations may be shifting focus away from traditional Black History Month celebrations. Inspired by the ongoing fight to preserve Black history and culture, her latest release — a statement sweatshirt that reads February is STILL Black History Month — has quickly become a bestseller.

“I saw the conversation shifting and knew I had to make a statement,” says Jasper. “Black history isn’t optional, and we’re not waiting for permission to celebrate it. This design is a reminder that no matter what, we will continue to honor our past, present, and future.”

The design, which has gone viral on social media, is available in a variety of colors, including a standout green-and-pink version that Jasper herself recently wore at the KevOnStage “Back Pew Tour.” Customers can choose from multiple hoodies, sweatshirts, and t-shirt options to suit their personal style.

The release comes at a pivotal time, as discussions surrounding the recognition of Black history in schools, workplaces, and government initiatives continue to gain national attention. Jasper’s brand has always centered on using humor, wit, and a splash of pettiness to spark meaningful conversations—and this latest drop is no exception.

For those looking to wear their history with pride, the February is STILL Black History Month
collection is available now at GodAintPetty.com

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