Nationwide — MelanBrand Skin, the dermatologist-approved skincare brand co-founded by mother-son duo Patrice Chappelle and Bron Echols, has officially launched MelanVelvet, believed to be the first ultra-soft disposable facial towels created specifically for kids, pre-teens, and teens with sensitive, growing skin.
While the skincare industry has rapidly expanded for adults, products intentionally designed for children’s daily skincare routines remain limited – especially when it comes to the tools used on delicate skin.
Traditional bath towels, even when freshly washed, can harbor bacteria, retain moisture, and create friction that disrupts the skin barrier. For children with sensitive or eczema-prone skin, that friction can contribute to irritation, dryness, and breakouts.
MelanVelvet was created to address this overlooked gap.
Designed to be strong when wet and gentle when dry, MelanVelvet helps reduce tugging, minimize irritation, and support a healthier skin barrier. The single-use design promotes improved hygiene by providing a clean towel with every wash – helping families eliminate cross-contamination from shared towels.
MelanVelvet is now available for presale at MelanBrandSkin.com
Orders will begin shipping in March 2026.
“As a mother of a child with sensitive skin, I saw firsthand how even something as simple as a towel could impact his skin,” said Patrice Chappelle, Co-Founder of MelanBrand Skin. “We formulate cleansers carefully – but the tools we use matter just as much. MelanVelvet makes daily skincare safer, cleaner, and gentler for growing skin.”
The Benefits of MelanVelvet
MelanVelvet is more than a disposable towel. It is a skin-first innovation designed to:
• Reduce friction that can compromise delicate skin barriers
• Minimize bacteria exposure through hygienic single-use design
• Support eczema-prone and sensitive skin
• Encourage early, healthy skincare habits
• Provide extra-large coverage without harsh texture
• Offer eco-conscious materials without sacrificing softness
Crafted from biodegradable bamboo fiber, plant fiber, viscose, and cotton, MelanVelvet is FSC-certified, cruelty-free, dermatologist-approved, and compostable where facilities exist – delivering both performance and environmental responsibility.
A Category-Defining Innovation
MelanBrand Skin has built its reputation by centering melanated youth in the skincare conversation – creating dermatologist-approved products specifically for children and teens ages 7-21.
With the introduction of MelanVelvet, the brand continues redefining what intentional skincare looks like for families. In an industry where adult solutions are often adapted for children, MelanVelvet represents a shift toward designing tools specifically for growing skin – not as an afterthought, but as a priority.
“Healthy habits start early,” Chappelle added. “When we give kids tools made for them, we empower confidence, comfort, and long-term skin health.”
To shop MelanVelvet or learn more about MelanBrand Skin, visit MelanBrandSkin.com
Also, follow the brand for updates, education, and community initiatives on Instagram @MelanBranSkin
About
MelanBrand Skin is a dermatologist-approved skincare brand co-founded by Patrice Chappelle and her son, Bron Echols. Designed specifically for kids, pre-teens, and teens with sensitive melanated skin, the brand promotes early skincare education, confidence, and healthy habits through safe, intentional products.
For media inquiries, interviews, or product samples, please contact hello@MelanBrandSkin.com