3UFirst.com Challenges Black Athletes, Entertainers, and Community

Nationwide — Terrance Amen, founder and CEO of 3UFirst FPC, a company created specifically to solve the major problems in the Black community, makes a bold challenge to athletes, entertainers, and the Black community to know their value. Mr. Amen said that if athletes and entertainers knew their value, they would be billionaires instead of multi-millionaires. Someone once said the difference between a rich person and a wealthy person is the rich person is the employee, the wealthy person is the owner. He comments, “You would think in 2015 the most gifted athletes and entertainers would have figured this out by now, but from a very young age, they are handled by people who think they know what they are doing or at the very least, don’t see them as owners.”

One of many examples of this is the cover of a well-known business magazine that talked about how many billions were made off Michael Jordan. It was a low estimate of ten billion dollars. That issue came out in 1998. You would think that Mr. Jordan would have been worth at least ten percent of what he produced since 1998, but he just recently became a billionaire.

“In my opinion,” said Mr. Amen, “he [Jordan] should have been the first Black billionaire.” Fast forward to today and the same thing is happening. From Michael Jordan to LeBron James, Black athletes still don’t get it. It’s all about ownership.

Black entertainers are not any better; they have no clue of their value either. But unfortunately, athletes and entertainers are but a microcosm of the Black community as a whole. As a community, African Americans don’t know their value either. For the past fifty years, the unemployment rate for African Americans has been double that of whites, yet there are not enough Black companies to employ them. Black people continue to be discriminated against in all areas of life, but have no choice but to go back to the same people who discriminate against them. So what’s the solution?

Mr. Amen said, “What if these athletes and entertainers came together to form companies for the same products and services we all use, and what if as a community we invested in these companies?”

“More than a trillion dollars flows through the Black community every year, yet we still struggle. Instead of just being endorsers, these athletes and entertainers would be owners as well?” Mr. Amen said the community would benefit with the creation of jobs, business, and investment opportunities, funding for the best nonprofit programs locally and across the country, and the opportunity to become rich at the same time. “We all can’t be billionaires, but rich is better than poor any day, this is what 3ufirst.com was created to do,” Mr. Amen said. “The question now is: Are Black athletes, entertainers, and the community up for the challenge?”

Terrance Amen is founder and CEO of 3Ufirst FPC, created to end the major problems in the African American community, based on his book, Black Unity: The Total Solution to Financial Independence and Happiness. For more information, go to www.3ufirst.com.

 

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