Nationwide — The Hollywood industry is buzzing about Cheryl Cobb, author of the groundbreaking book Dirty Lil Secrets: Nobody Wants to Tell You About the Entertainment Industry. Cobb is one of the most respected executive names in the entertainment business for decades molding the careers of countless artists and entertainers. She is the woman behind some of music’s biggest and most talked about artists.
Cobb has provided advice and career management to multiple Grammy Award winning artists including Toni Braxton, Chanté Moore, Fantasia, Will Downing, En Vogue, Xscape, Da Brat, Sparkle and many more. She has also provided consultative advice to American Idol winners which include Chris Daughtry, Carrie Underwood, Fantasia, Tamyra Gray, Ruben Studdard and Jordin Sparks.
Dirty Lil Secrets: Nobody Wants to Tell You About the Entertainment Industry is a page turning and must-read book for anyone looking to break into the world of entertainment. In a very concise strategic and eye-opening narrative, author Cheryl Cobb has revolutionized the way we look at the entertainment business. If you are looking for a ‘good read’ offering 10 steps that will change your life, when applied if you’re considering elevating your career in the entertainment industry, then this is the book for you.
Q: You have worked with a plethora of artists, entertainers and high-profile entertainment companies. What are the most important ‘stand-outs’ you learned from your clients over the years, and how have you used those lessons in your own work life?
CC: I have learned so much about the business of talent after spending decades working with clients, as well as CEOs. I’ve learned that true talent is a rare commodity, but when you encounter someone with the “it” factor who possesses something very special, it has to be cultivated.
Q: In your book Dirty Lil Secrets: Nobody Wants to Tell You About the Entertainment Industry, you include real-life stories, which made me wonder if there is one you left out but wished you had included?
CC: I feel so blessed to be always in the midst of a half a dozen “real-life” stories with artists, entertainers and companies who are still writing their career life story. I am fortunate to still be working in the entertainment business that has given me so much. I’ve learned from each experience in this business that has strengthen me in all areas of my life. What I love about this business is the ability to work with passionate individuals who want to allow their talents to inspire and change the world.
Q: Let’s change gears here for a minute and add a little fun to our conversation. If you could choose to have any superpower what would it be and why?
CC: I wish that I could turn back the hands of time and understood these 10 Dirty Lil Secrets. I would have avoided many pitfalls and my attendance at the School of Hard Knocks.
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