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Thursday, August 16, 2018

Black Family-Owned Business Celebrates Getting Their Fish Fry Products into 2,500+ Grocery Stores — Within Just 3 Years!

Founders of Joe's Gourmet Fish Fry

Joe’s Gourmet Fish Fry is available in more than 2,500 stores nationwide including Publix, Giant Eagle, Walmart, Kroger, Meijer, and Stop N Shop

Atlanta, GA — Atlanta-based Joe’s Gourmet, a food-products company has embarked on a national expansion following its appearances on ABC’s Shark Tank and Good Morning America. The family-owned business was founded by Joe Dowell, his wife Maranda, and his parents, Joseph and Patricia. Joe’s Gourmet offers savory and flavorful breading mixes used to bake or fry seafood, chicken and vegetables. These scrumptious products are sold in major U.S. supermarket chains including Publix, Giant Eagle, Walmart, Kroger, Meijer, and Stop N Shop.

Joe’s Gourmet manufactures two products, the Original Classic fish fry and a newly launched Gluten Free version. This journey for the Dowell Family started with 7 local Atlanta grocery stores in 2015 and has since swelled to over 2200 grocery outlets within 3 years. “Persistence is everything when getting your product in stores,” admits Maranda Dowell. “Your passion for your product can be shown through persistence, and that passion will be contagious to your buyer.” While brick and mortar sales are the key to growing Joe’s Gourmet brand, the company also has a laser focus on e-commerce.

“Our brand is growing faster than our retail reach,” says Joe. Online sales have increased by 500% after the national media exposure. Joe’s Gourmet Fish Fry is currently ranked top ten in the coatings and baking category on Amazon and is one of the first products featured on the Supplier Inclusion Showcase, recently launched at the 2018 Essence Music Festival on Walmart.com.

“It’s been a real sense of fulfillment that this product launched, hit supermarkets and is a national product. This is my dream, this is my passion project, and it is great to share this experience with my family,” says Joe Dowell III.

Joe’s Gourmet Fish Fry can also be ordered online by visiting www.joesgourmet.com

Watch their appearance on ABC’s Shark Tank:

Purchase their product from Walmart’s Supplier Inclusion Showcase:


Maranda Dowell