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Thursday, July 30, 2020

African American Girl Scout CEO Sisters Sell Over 20,000 Boxes of Cookies in 4 Years

Makayla and Morgan

Nationwide — Makayla and Morgan, two sisters from California, have wrapped up their 2020 Girl Scout cookie season by selling over 20,000 boxes of cookies total over the last four years. For two consecutive years, they both achieved their goal of selling over 3,000 boxes of cookies each.

In addition to earning the top rewards as cookie entrepreneurs in 2020, they donated 125 boxes of cookies to Dignity Health-St. Mary Medical Center of Long Beach and 125 boxes of cookies to the Eastside Riders Bike Club in Watts.

Makayla and Morgan stated, “We both believe that due to the COVID-19 Pandemic causing unemployment and limited resources, it is a critical time to provide families and essential workers with a delicious treat.”

The boxes of cookies sold breaks down as follows:

• 2017: 3,298 boxes sold
• 2018: 5,012 boxes sold
• 2019: 6,290 boxes sold
• 2020: 6,626 boxes sold

When asked why participating in the Girl Scout Cookie Program, the largest girl-led business in the world, for the fourth year in a row is so important, Makayla and Morgan explained, “Selling Girl Scout cookies is important to us because it allows us to practice the 5 skills that will help our future success, and they are: Goal Setting, Decision Making, Money Management, People Skills, and Business Ethics.” Makayla and Morgan also emphasized that they like to encourage other Girl Scouts to achieve their goals with consistency and perseverance while understanding that the only competition is to attain success in 6 weeks!

Although the population of Girl Scouts of Greater Los Angeles is less than 5% African American, the girls have found tremendous success under the leadership of their mom, Erica Cox, for the last 3 years that they have been members of Girl Scout Troop 1363 (GST 1363). Even during this pandemic, Mrs. Cox continues to instill the values of entrepreneurship, community service, Take Action Projects and upholds the requirement for all of the girls in the troop to earn high-level awards: Bronze, Silver, and Gold by conducting virtual meetings. Above all, Mrs. Cox believes in structuring an environment that honors and acknowledges the girls while emphasizing the four pillars of Girl Scouts: Science Technology Engineering Mathematics (STEM), Life Skills, Outdoors Skills, and Entrepreneurship.

So, what is the secret of selling 3,000+ boxes of cookies in the largest girl-led business in the world?

The Girl Scout CEO Sisters prepare 3 months in advance for their production by recording original songs at a music studio and then have fun with recording a video for the song that they promote during the entire cookie season. Makayla says, “I like when the customers dance and sing with us at our cookie booths!” While Morgan shares, “You have to have high energy when you ask people to buy cookies!” Not only do the Girl Scout CEO Sisters sell cookies, but they also provide a memorable customer experience.

Please contact Erica Cox at ericagcox@yahoo.com or 424-295-1363 to support the girlsʼ efforts to assist and service families in Los Angeles County with essentials such as hygiene items, clothes, shoes, and non-perishable foods.