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Friday, March 21, 2014

Introducing “Your Prostate Health Minute” — A New Campaign to Heighten Fight Against Prostate Cancer

PHEN Prostate Cancer Poster

Quincy, MA — The Prostate Health Education Network (PHEN) has ramped up its fight against the prostate cancer crisis in Black America with its latest campaign “Your Prostate Health Minute,” a series of monthly one-minute public service announcements highlighting specific prostate health topics.

PHEN has started building partnerships with radio stations nationwide to expand its outreach and ultimately raise the awareness and education levels on prostate cancer in black communities. More than 20 radio stations have joined PHEN in this effort.

While prostate cancer remains the leading cause of cancer deaths among all men in the United States, black men die at a rate 150 percent greater than men of all other racial and ethnic groups. This is the largest racial disparity for any type of cancer for men or women.

A lack of knowledge about risk level, early detection, proper treatments and managing survivorship is a major contributor to the prostate cancer crisis. The PSAs address these topics and more and urge radio listeners to visit PHEN’s website, www.rapcancer.org, to access online educational resources to gain more knowledge.

PHEN has also taken the campaign a step further by integrating it into some of the organization’s ongoing outreach efforts including its e-newsletter, website and monthly webcasts.

“We believe our radio outreach combined with PHEN’s online educational resources and other outreach initiatives is a powerful, effective and exciting way to broaden our reach to where it’s needed most and increase the prostate health knowledge in Black America,” said PHEN founder and president Thomas Farrington. “Knowledge is the best defense against prostate cancer and it saves lives.”

Click the links to listen to “Your Prostate Health Minute” PSAs covering prostate cancer risks and the types of prostate cancer.

Radio Stations are invited to partner in PHEN’s “Your Prostate Health Minute” educational campaign; please contact Kassmin Williams at kassmin@prostatehealthed.org. All radio partners will be identified on PHEN’s website with a link to their individual websites.

About PHEN
PHEN (Prostate Health Education Network, Inc.) is a non- profit patient education and advocacy organization founded in 2003 by Thomas A. Farrington, a prostate cancer survivor. Through the success of its education, awareness and advocacy initiatives PHEN is now recognized as the national leader in the “fight against prostate cancer” on behalf of Black America. Some other key PHEN initiatives include an “Annual Father’s Day Rally” in partnership with churches nationwide, an “Annual Summit” in Washington, DC in partnership with the Congressional Black Caucus, a monthly webcast in partnership with the Dana-Farber Cancer Institute in Boston, MA., and a nationwide prostate cancer survivor network for community outreach. For more details, visit www.prostatehealthed.org

Kassmin Williams